Platinum Tower: Location, Offices, Prices, Facilities and Business Guide

Platinum Tower is a high-rise business tower in Jumeirah Lakes Towers, Cluster I, Dubai, United Arab Emirates, which is a major business and commercial hub. The tower is a part of the ‘Gold, Silver and Platinum’ business area of the wider DMCC business district. Its commercial environment, proximity to transport, and office space make it relevant to companies and to property investors. The building provides a range of workspace options, from fitted offices to commercial options for larger spaces. It is also located close to the DMCC Metro Station for easy access for employees and visitors. The article details its location, offices, facilities, market price, transportation links, and important points to consider for buyers and tenants. 

Platinum Tower at a Glance

Platinum Tower is located in the Cluster I part of Jumeirah Lakes Towers, Dubai. It was cited as one of the prominent towers in Cluster I by Cushman & Wakefield’s building guide, which was delivered in 2012. The structural height reported by Cushman & Wakefield is around 205 metres, while the Council on Tall Buildings and Urban Habitat (CTBUH) has the height as 190 metres and the year of completion as 2012. 

It is of interest to note that there is a discrepancy between the published height and floor count. The property is said to have 44 floors by Cushman & Wakefield, and 45 floors according to CTBUH. Other current commercial listings will also have varying floor counts. The differences may occur as a result of the classification of technical/mechanical/podium/service levels; please check the official property documentation for verification of a particular unit/specification. 

The building’s location in DMCC is significant for companies seeking a well-known commercial address and a Dubai-based free-zone business environment. Business-centre operations are currently on the 6th and 8th floors of the building in DMCC’s own business-centre directory. 

Key building facts

Location and Connectivity in Jumeirah Lake Towers

It is situated within the large mixed-use development of Jumeirah Lakes Towers, adjacent to Sheikh Zayed Road. The Platinum, Gold and Silver towers are part of cluster I, one of the identifiable clusters of the development.

Its location provides businesses with access to Dubai’s major road and public-transport network. Currently, DMCC is designed as station R37 on the Red Line on the Roads and Transport Authority’s metro map. This network links the area to Dubai’s key commercial and residential centers. 

The metro station was previously known as Jumeirah Lakes Towers Metro Station. The change to DMCC Metro Station was officially announced by the RTA from 1st September 2018. 

Access by car

For companies that pick up clients, suppliers or employees by car, it offers road access along the larger network of roads in JLT and Sheikh Zayed Road. Travel times are not guaranteed and can also vary significantly depending on traffic, route, and time of day, so fixed claims about travel times should not be interpreted as being universally applicable.

Parking is also available on a per-office basis. Many of the commercial offices currently for sale have individual parking spaces assigned, and larger fitted offices could be offered with more than one parking space. Tenants should always ask what number of spaces is considered to be attached to the unit and not assume based on the building.

What Type of Offices Are Available?

The building is mainly recognised for commercial office accommodation. There are a variety of currently available fitted, furnished, unfurnished,d and empty offices of various sizes.

It can be fitted out with open-plan spaces, partitions, meeting rooms, executive offices, pantries, and private washrooms. These features are not the same as the characteristics of the other units, but are unique to each unit. There are significant differences in office sizes and fit-out, as seen in the current listings. 

There are also multiple fit-out classifications within the building, such as core-and-shell, CAT A, and fully fitted offices, which are also identified by Cushman & Wakefield. This provides businesses with various options when they want to create an office environment from the ground up or relocate to an existing workspace. 

Smaller offices

Smaller commercial spaces can be appropriate for professional firms, trading enterprises, consultancy firms and other companies that don’t necessarily need an entire floor.

The range is demonstrated by recent registered transactions. The Dubai Land Department databases indicate that around 607, 703, 1,058 and 1,151 square feet of offices were sold during 2026. The transactions reveal that the building’s commercial inventory is not just geared towards very large corporate offices.

Larger fitted offices

Bigger units are also offered to companies looking to obtain dedicated conference spaces, administrative offices, workstations, and consumer-facing space.

For instance, there are currently listings of fitted offices with over 1,800 square feet and units with about 2300 square feet. Lake views, dedicated parking, a wet pantry,d multiple washrooms, and high floor positions are some of the things some listings describe. It is important to always verify these features with the individual listing and tenancy contract, as they are unit-specific. 

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Business Environment and DMCC Connection

The area is also significant for its links with Dubai’s free-zone business ecosystem, DMCC.

It’s not just a stand-alone office tower. Several businesses are based here, and commercial operators are now listed inside the building in the DMCC’s own business-centre directory. Businesses also have addresses in the tower for Dubai operations, as indicated in independent corporate records. 

This is particularly relevant for companies involved in international trading, commodities, professional services, and other activities that operate within Dubai’s commercial free-zone environment.

But the address does not automatically mean that a company can operate from a specific building. There are various licensing requirements depending on the business activity, jurisdiction, business structure, and applicable regulations. A prospective tenant should therefore first check with DMCC or the relevant authority whether it is licensed or not before signing a lease.

Amenities and Building Features

Commercial listings always emphasize characteristics that relate to office space. These include parking, reception/lobby, security and access to surrounding stores and restaurants, as well as high-speed elevators. Individual offices can also have fitted kitchens/pantries, washrooms and partitions. 

When considering total cost of occupancy, the building’s offices are offered under various fit-outs, as highlighted by Cushman & Wakefield. If a company requires significant fit-outs, a lower headline rent doesn’t always mean it will have a lower overall setup cost. 

Views and natural light

Many of the current listings have lake or skyline views, which is particularly beneficial for offices on higher floors. Some units also have large windows or ceiling-high glazing.

While these features may enhance your work environment and client experience, they are more of an individual unit feature than a universal building specification. But a physical look is more trustworthy than a listing of photographs.

Current Sale Prices and Market Activity

Current market prices of the property should not only be considered but actual registered transactions.

Records obtained from the DLD indicate that there were a few transactions during July 2026. The July 30, 2015 recording office showed a size of 1,221 square feet at AED 2.7 million, and on July 27, there was a recording of 1,058 square feet at AED 3 million and 1,221 square feet at AED 3.5 million. A further deal of 1151-square-feet for AED 2.775 million was completed on July 21. 

The figures show the need to be careful about using a single “average price.” The price per square foot is dependent on the size of the unit, floor, views, condition, tenancy status, and more.

Based on its registered sales data, Property Index Dubai is currently indicating a value of approximately AED 2,537 per square foot and a typical property of AED 2.50 million. Its database has hundreds of sales and thousands of rental contracts in its history of the project. 

Other data sources derived from DLD provide other totals due to differences in their filter periods and transaction approach. It’s good to remember that property statistics should always be read in the context that they were produced (both in time and methodology) and not compared on an apples-to-apples basis. 

Rental Market and Office Leasing

Office size, fit-out, floor, furnishing, and parking are additional factors that also have an impact on rental prices.

There are recent listings that give good examples of the current asking market. A 1,151 sqft office is being offered at AED 253000 per year, and a fitted office of 2302 sqft is offered at AED 475000 per year. A further 1894 square feet of office space was sold at AED 500,000 per year. These are asking rents and not necessarily contracted rents. 

This difference is significant for anyone doing research into the building for investment. The price at which you can ask for a property may vary from the final price established between you and your landlord.

To make a more accurate evaluation, a potential tenant should look at several units that are currently available to lease, and then confirm the final commercial terms before signing a lease.

Is It Suitable for Businesses?

The building may be a good fit for businesses that are looking for a known business address in JLT, including companies that favour their convenience to the commercial ecosystem and public transport that is provided here.

However, its location, commercial focus, and variety of office layouts, as well asd the proximity to the DMCC Metro Station, offer the best practical benefits. According to Cushman & Wakefield, the property has a tenant mix comprising commodity trading companies and other corporate tenants. 

Simultaneously, suitability is subject to the business. If a company needs a very large floor plate, a large number of visitors to park at their facility, requires a specialised industrial building, or has a different licensing jurisdiction, they may want to compare other properties before making a decision.

Buying an Office: What Should You Check?

Buying an office isn’t just about comparing what the office is advertised for sale at.

When deciding to complete a transaction, check:

• Registered Unit Area or Title documentation.
• An up-to-date status report for similar offices.
• Other periodic property expenses (service charges).
• Current tenancy and lease end date.
• Vehicle parking and rights of access.
• Office fit-out condition.
• Plans at the level of the floor and views from the outside.
• Access and operating procedures for the building.
• The applicable DMCC licensing requirements.
• Any outstanding duties that are linked to the unit.

Apparently, similar offices sell for different multiples in recent transactions per square foot. If size is the only criterion used to compare units, then there is a risk of missing significant variation. 

Renting an Office: A Practical Checklist

Tenants need to do the same level of detail when leasing.

First, determine the size and layout of the office needed for the company. A fitted office might have less set-up time involved, whereas a shell-and-core or partially fitted office can offer the designer more flexibility in the design.

Then compare the total cost of occupancy (not just annual rent). Be sure to ask for any deposits, agency fees, registration costs, utilities, service-related costs, parking, or fit-out requirements.

Last but not least, verify the licensing position. Office listings on the building generally include reference to DMCC licensing requirements,s but the specific requirements will vary depending on the nature of the tenant’s business and corporate structure. 

Conclusion

Despite the economic downturn, Platinum Tower continues to be a robust commercial complex in Jumeirah Lakes Towers that provides a viable business center in Dubai. Its location, public transport connections, services and variety of office spaces make it applicable to various business needs. Sales and leasing activity are also indicative of continued commercial use of the building. The prices and terms may, ay however, differ depending on the specific unit size, floor, fit-out, parking availability and occupancy. The specific units should be compared, and the property documents should be checked and all costs taken into account before a final decision is made by the buyer/tenant. 

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Frequently Asked Questions

Where is Platinum Tower located?

Platinum Tower is located in Cluster I of Jumeirah Lakes Towers (JLT), Dubai. It is surrounded by other commercial towers, and it is a part of the larger DMCC business district.

Is Platinum Tower residential or commercial?

Mainly a commercial structure, providing office and retail space. The property is shared by companies in various industries.

How can I reach Platinum Tower by metro?

The building is easily accessible from Dubai Metro’s Red Line at DMCC Metro Station. Visitors can head on to the JLT Cluster I area from the station.

Can I buy an office in Platinum Tower?

Yes, offices are available for sale as per availability. The price will depend on the size, floor, condition, parking, and others unit related.

Can I rent an office in the building?

Renting office units is possible at various times. Rental rates depend on the size, fit-out, location within the building, and lease terms.

Does the building have parking facilities?

Yes, parking is available; however, it depends on the specific office unit and the number of spaces provided.

What should I check before renting?

Before signing the lease agreement, verify the office space, office rent, parking, fit-out condition, extra costs, lease terms, and licensing requirements.